A marketing executive, also known as a marketing officer, is responsible for promoting a company’s products or services through marketing campaigns. Their duties include:
- Developing marketing plans This involves understanding customer needs and creating a long-term strategy to achieve the company’s goals
- Conducting market research This involves gathering, analyzing, and interpreting information about the market and the product or service
- Managing advertising campaigns includes coordinating promotional activities, events, and interviews
- Engaging with customers involves managing social media, email marketing, and direct customer interactions to build brand loyalty
- Improving customer relations, This can be done by updating databases and using a customer relationship management (CRM) system